Conference Title: International Conference in Business,Technology and Innovation 2013
Conference Title: UBT Publications
Contributing Editos: Prof. Albert Qarri, Prof. Ibrahim Krasniqi, Krenare Pireva, Evelina Bazini, Nita Abrashi
Co-Organizers: Ardian Emini, Vlora Aliu, Betim Gashi, Xhemajl Mehmeti, Kushtrim Dragusha, Murat Retkoceri, Kaltrina Bunjaku, Leonita Braha
Start Date: 2013-11-01
End Date: 2013-11-02
Venue, City, Country: : Hotel Bleart , Durres , Albania

Paper Title

Wi-Fi a simple and efficient way for offloading data traffic in mobile networks


Irena Malolli, Kozeta Sevrani


Mobile data traffic is significantly increased year by year due to a number of factors including new smart devices, new applications such as M2M etc. In addition the recent studies tell us that the forecasts for mobile data traffic in near future will be tenfold higher, while the revenue for this market is expected to be increased only twofold. This trend raised a number of challenges for the mobile network companies (MNOs) in the world and in our region. Different technical and commercial solutions are discussed and developed and or under developing. The first idea how to cope with high data traffic is to increase the network capacities. Even this is a direct traditional way as a technical solution it’s high costly. Alternative ways to cope with data traffic in order to satisfy consumer demand and to keep key performance indicators are under developing. Some solutions are in place linked with traffic management tools such as data optimization, throttling, filtering, video compression etc. In addition, n w pricing policies and the adoption of the appropriate business models in new era of mobile data traffic are in the process. On top of the ways mentioned above or alternatively, Wi-Fi is considered as a simple way of data traffic off-load in mobile networks. In this article, we will identify the positive aspects of Wi-Fi offload versus other traffic management tools and draw some conclusions. We will give some recommendations how MNOs improve the situation for high data traffic through Wi-Fi offload solution, how Wi-Fi offload is related with other aspects of commercial and QoS to have user satisfaction.


Mobile data traffic, Wi-Fi offload, data optimization