Effective communication forms the base of survival in the competitive environment of modern day businesses. Dynamic changes in our days have increased the role and importance of information and speed of their communications to employees for enhancing the efficiency of companies. Enterprises in Kosovo, besides problems of different natures, also suffer significant losses due to the use of poor methods and techniques of communications and as a result of incorrect perception of the meaning and operation of effective communication concepts leave aside his importance in this way to cause misunderstandings, demoralization and east conflict .The main purpose of this paper is to analyze and study the communication in trade sector, with special emphasis on trade company in Kosovo and to show how communication works in the company and affect managerial success. It will represent the concept of an effective model of communication and implementation of this model, conclusions and possible recommendations that will address the company and the trade sector itself and recommendations that will be beneficial in general.