Building design is as old as the history of civilization, yet today the evolving challenges and opportunities in building design and construction are real, diverse, and exciting. New building materials, including composites, super-high-strength concrete, adaptive, self-monitoring and self-healing systems. Total integration of information technology in building life cycles, using building information models to support design, construction, operation, and rehabilitation. Evolving requirements for safety and security, including damage-resistant and resilient materials and designs. Life cycle designs that support adaptive reuse of structures as needs change. Demands for energy efficiency and sustainability, including use of recycled materials and zero-energy building concepts. These challenges and opportunities demand a new kind of professional, with expertise in structural analysis, architectural design, systems engineering, information technology, and management. A decision has to be made regarding the extent to which structure should be exposed in an architectural design. For doing the right choice the architect should have a very good knowledge of structural engineering concepts and materials applications. Structural exposure should be limited to buildings where structure integrates with and clearly strengthens the expression of architectural ideas. Having a huge number of structural possibilities, designers and architects have considerable freedom of choice. Based on the goal, the structure should actively reinforce the design concept. Each structural decision requires to be thought through strategically. Technological advances in structural materials and in analysis and design techniques will inevitably continue to increase both the diversity of structural options and their architectural implications. In this article we try to make a short description of the potential of structure that is beams, columns, frames, struts and other structural members, to enrich architecture. We try to raise architects’ perception of structure and materials as integral elements of architecture rather than applied technologies.